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A new way to order your bras - our pre-order system

In News

Since March 2020, we've been looking for better ways to serve you online. 

Building fully custom bras takes time. Add in the complications of doing the fittings virtually, sending product back and forth in the mail...it takes longer for you to get your bra, plus the carbon footprint is larger.

We wanted to find a middle way. A bra that we could make and send to you that is much better than off the rack, but doesn't have the detailed fitting process that our custom work demands. 

That's why we decided to move to a pre-order, customizable bra system! We're starting with our wireless lounge bras in May 2021, and will be offering underwire styles with this system soon. 

How does our pre-order, manufacture on demand system work?

1. From the 1st to the 15th of every month, we open up for pre-orders. We have base fabrics or styles that are always available, plus new season ones to choose from.

2. You take your measurements and pre-order your bra. There are a limited number available, so we suggest ordering early to avoid waiting till the next month!

3. From the 15th to the 15th, we are making and shipping out your orders. We'll keep you in the loop on how your order is doing by email. If your bra doesn't quite fit, we'll make and ship you another one free - and you can donate the first to your local women's shelter!

4. On the 1st of the next month, we open up for pre-orders again!

Why do you manufacture on demand?

First and foremost, it lets us waste less and make bras more efficiently. That means lower prices for you. It means easier work for our employees. And it means less impact on the planet.

Second, we can make your bra to fit your measurements. Ever wish you could take the cups out of one bra, the wires from another, and the band from another? That's essentially what we are doing. It isn't quite a fully custom bra, which is fitted by an expert bra maker and drafted to fit your needs, but it is way better than buying one off the rack. 

Finally, it lets us control our growth and focus on quality. We don't have to guess what we need to order for supplies. We don't have to waste our employee's time sewing bras that will never be worn. We don't have to work overtime and feel stressed, pressured, or burnt out because we suddenly have more work than our employees can handle. We are just as concerned with how we feel in doing our work as we are with making money. 

Are you ready to order? You'll be able to starting at 10 AM on May 1st! Sign up for our newsletter to get first word on when we open.